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The Scoop: The 37th Annual FiFi Awards

What:  The 37th Annual Fragrance Foundation FiFi Awards

When: Wednesday May 27, 2009

Where: The Downtown Armory

Source

Here’s the list of the winners..

Fragrance of the Year — Women’s Luxe: Harajuku Lovers Fragrances — Love, Lil’Angel, Music, Baby, “G” — Coty Prestige

Fragrance of the Year — Men’s Luxe: I Am King — Sean John — Sean John Fragrances

Fragrance of the Year — Women’s Popular Appeal: American Beauty Beloved — BeautyBank

Fragrance of the Year — Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc.

Fragrance of the Year Unique Boutique: Tom Ford Private Blend Champaca Absolute — Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche: Chloé Eau de Parfum — Coty Prestige

Fragrance of the Year Men’s Nouveau Niche: Burberry the Beat for Men — P&G Prestige Products Inc.

Fragrance of the Year — Private Label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum — Victoria’s Secret Beauty

Hall of Fame: Marc Jacobs

Female Celebrity Fragrance of the Year: Paris Hilton

Fragrance Hall of Fame: Tie, Davidoff Cool Water — Coty Prestige, and White Diamonds Elizabeth Taylor — Elizabeth Arden

Perfume Extraordinaire of the Year: Mane for à Travers Le Miroir Thierry Mugler, Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris).

Editorial Excellence in Fragrance Coverage: Women’s Scent Feature: Allure for “Uncommon Scents”

Men’s Scent Feature: Elle for “This Year’s Model: What a Boy Wants”

“Scent Bite” (short feature): Elle for “Advanced Chemistry”

Blog: Bois de Jasmin for “Scents of Cities: Kiev”

Technological Breakthrough of the Year: Mane USA for Aquafine

Bath and Body Line of the Year: Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year: Nest Fragrances Collection Candles — Candela Group

Best Packaging of the Year Women’s Prestige: Tie, Harajuku Lovers Fragrances — Coty Prestige, and Ma Dame — Jean Paul Gaultier, Beauté Prestige International

Best Packaging of the Year Men’s Prestige: R1X Rocawear — Elizabeth Arden

Best Packaging of the Year Women’s Popular Appeal: Avon Bond Girl 007 — Avon Products Inc.

Best Packaging of the Year Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc.

Best Media Campaign of the Year Women’s: Sensuous — The Estée Lauder Cos.

Best Media Campaign of the Year Men’s: Dirty English From Juicy Couture — Elizabeth Arden

Retailer of the Year: QVC and Tova Borgnine

C.F.S.S. Top Scorer of the Year: Carlos Fernandez -Velasco, business manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC.

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