The Juice: Rachel Rachel Roy Pop Up Shop To Open In Soho During NYFW

by Teena Leone on July 23rd, 2009

Right on the heels of the Rachel Rachel Roy collection being shipped to Macy’s stores nationwide in the upcoming weeks, lovely designer Rachel Roy will now host a pop up shop in Soho [111 Spring Street] for a limited time beginning on September 10th. Perfect timing – as that is the same date that the Spring 2010 season of New York Fashion Week begins.

WWD- The 1,800-square-foot space will house the entire collection of Rachel Rachel Roy merchandise ranging from contemporary sportswear and dresses to footwear, jewelry and handbags. The store, which will only remain open for about 10 days — or until all merchandise is sold out — is a preview of what’s to come from the designer, who plans to open pop-up shops in others cities following New York.

Rachel said the store will provide a snapshot into her point of view and will convey the full message of what the Rachel Rachel Roy brand is about.

“Having your own store is the only medium through which you get to tell your story to the customer in its complete essence,” Roy said. “I absolutely hope to have my own store one day, and to me, launching the Rachel Rachel Roy pop-up store is the most appropriate first step in that path.”

PS – Rachel said she plans to be in the store regularly to work with customers. How fab! I just may have to make a stop through in that case.