Major Bite: H&M The Garden Collection // Spring 2010

H&M found itself in the fashion news roundup twice this week.  Negative news — Reports came out that they trash unsold merchandise [read the updated story via fashion week daily] causing quite an uproar with fans of the retailer and the like. But, H&M quickly abolished  those accusations stating the merchandise that the NY Times discovered was already damaged and unable to be sold. Aha! Case closed?

Now onto on the positive and more fashionable side of things, H&M still managed to muster quite the buzz surrounding their new ‘Garden Collection’ — get this, made of recycled and organic materials. Oh, the irony..it’s too much! Nevertheless, the spring collection is simply divine and it lives up to its inspiration. Can I please have one of every dress? Especially the red rosette mini dress — which seems to be a popular favorite thus far! What are you thoughts darlings? Do you love?

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Read more about H&M’s spring 2010 collection via their official press release:

Romantic, exotic, glamorous or abstract: this spring’s floral patterns provide an injection of creativity and a love of fashion into your wardrobe. The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.

This spring’s bright and flowery fashions can update and rejuvenate your wardrobe and offer a modern, sustainable look whatever your personal style. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.

Source: H&M

Tagged as:  exclusive collections · H&M · spring 2010