Top Shop To Launch Cosmetics Line
(Top Shop Core Line)
Everyone’s favorite store is launching it’s own cosmetics line. In May, the full lineup is slated to launch in Topshop’s top 30 doors, including its U.S. outpost, and on the retailer’s Web site. The core collection is 97 stockkeeping units strong and is designed to mix whimsical design with bold color. Pencil-like doodles decorate putty-colored packaging and the black outer carton features an illustration of the product inside, designed by Sarah Thorne, Topshop graphic
and packaging designer. “It’s playful, almost like the Topshop girl drew it herself,” said Lizzie Dawson, a Topshop designer who led the line’s in-house development. Topshop tapped Intercos to manufacture the products. Topshop plans to augment the core line four to six times a year with the trend range, a collection of about 16 items, that Homer described as, “more adventurous.”
photo’d to the right is Top Shops Trend Line
