Major Bite: H&M Fashion Against Aids Campaign 2010

H&M Fashion Against Aids Campaign 2010

Every year I look forward to H&M’s Fashion Against Aids Campaign. I’m beyond excited that for this year’s campaign, they are switching the style up and producing a full fledged clothing and accessories collection as opposed to their normal t-shirts for awareness. It’s appropriately titled “The Festival Collection”.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design.

Can I just say now that I want everything? Take a look at the ad campaign below + some of my favorite pieces from the collection. The exclusive collection will be available in select H&M stores on May 20th.

Tagged as:  ad campaigns · Fashion For A Cause · H&M