Hey, FFB fam! Right before fashion week kicked off, I had the opportunity to chat with supermodel turned designer, Veronica Webb, about her second collection for Opensky.com. The “Royalton” collection, sold exclusively on Opensky.com, is a mix of effortlessly practical pieces, perfect for daily wear. During our brief interview, Webb offered additional perspective on the line, as well as family, social media and she even gave me some T about Uncle Karl (Karl Lagerfeld to the rest of you), as she spent the early part of her modeling career as his muse.
Q. Describe the Royalton woman?
A. The Royalton woman is wildly stylish and incredibly practical.
Q. What made Opensky.com the ideal place to sell your collection?
A. For me, I don’t want to do anything away from my family that I could accomplish at home. I love to shop online, I buy my groceries online, I sell my clothes online. What I love about the platform Opensky.com is that I can shop the way that I want to shop. Plus, members can reach out to me via my Facebook page and really engage – it’s a personal service. Members reach out to me all the time about styling, fit, to offer suggestions, etc. I think that it’s the ultimate to have a personal service to you at your leisure -that’s true luxury.
Q. What inspired you to create Royalton?
A. My family inspired me to create this line (her mother made most of their clothing growing up). These clothes are made for women; made for moms.
Q. What are your wardrobe essentials?
A. You can see by the collections I’ve created, my wardrobe essentials are beautiful tops that are essentially tailored. I pride myself in making beautifully tailored clothing. My pieces are layered and the silhouettes are flowing and 100% silk, so they’re seasonless and comfortable, even in the dog days of August.
Q. What are your favorite Royalton pieces?
A. I love the Leila blouse because it’s very elegant, but unexpectedly daring. There’s so many bright colors interwoven in the print and you can take the blouse in any direction.
Q. How important is social media in growing the Royalton brand?
A. It’s incredibly important because my shop is online. Shopping is a social experience. You can shop with me, with friends, we can shop together. You have a way to share the things you love and are putting together with me and anyone else you love shopping with.
Q. I’m Lagerfeld obsessed. Please tell me what it was like being a muse to Der Kaiser.
A. Karl Lagerfeld is incredibly inspiring. I worked with Karl directly for years and years and years. I shot the ad campaign for Karl Lagerfeld. Karl is the essence and personification of old European royalty. He’s incredibly knowledgeable about everything from literature to arts, architecture, etc. He’s amazingly real and so generous. He has a way of making everyone feel included and that everyone has something special to offer. He makes people feel beautiful inside and out. That’s why his collections stay so fresh because he always has something to learn from someone.
It was a pleasure speaking with Veronica about her collection of sensible separates. Being a mother myself, I could fully relate to finding a balance between family and PRofession, which she’s managed to do successfully. Learn more about the Royalton Collection by Veronica Webb exclusively for Opensky.com by clicking here.