Ad Campaigns | FASHION FOR BREAKFAST BLOG ™

Major Bite: Banana Republic Spring 2011 Ad Campaign

by Teena Leone

Banana Republic Spring 2011 Ad Campaign

Just unveiled to the masses, Banana Republic’s Spring 2011 campaign, dubbed “Journey in Style,” is inspired by the brand’s heritage of discovery. Drawing on the themes of exploration, travel, and the classic American road trip, Banana Republic has released a beautiful film trailer – a first for the brand – starring models Angela Lindvall and Jamie Dornan.

The campaign was shot against the stunning backdrop of the Vasquez Rocks, one of Southern California’s most famous geologic wonders and features Banana Republic product that is modern, effortless, and full of style. Check out more of the campaign images below!

February 3, 2011 1 Comment

Major Bite: Elie Saab Spring 2011 Ad Campaign

by Teena Leone

Elie Saab Spring 2011 Ad Campaign | as shot by Willy Vanderperre

January 29, 2011 2 Comments

Major Bite: Celine Spring 2011 Ad Campaign

by Teena Leone

Celine Spring/Summer 2011 Campaign

January 28, 2011 1 Comment

Major Bite: H&M Divided ‘Urban Vibes’ Collection

by Teena Leone

H&M Divided ‘Urban Vibes’ Collection — Brand New

January 6, 2011 No Comments

Major Bite: H&M Fashion Against Aids Campaign 2010

by Teena Leone

H&M Fashion Against Aids Campaign 2010

Every year I look forward to H&M’s Fashion Against Aids Campaign. I’m beyond excited that for this year’s campaign, they are switching the style up and producing a full fledged clothing and accessories collection as opposed to their normal t-shirts for awareness. It’s appropriately titled “The Festival Collection”.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design.

Can I just say now that I want everything? Take a look at the ad campaign below + some of my favorite pieces from the collection. The exclusive collection will be available in select H&M stores on May 20th.