The shoe gods are clearly working in my favor today. One of my absolute favorite shoe designers, Giuseppe Zanotti is launching a brand new e-boutique on his official website. The new collection of shoes (as well as handbags and jewelry) are exclusive to the website and ready for purchase.

More on the new e-commerce site via WWD –

Zanotti, known for his feminine, embellished designs, has also created a “special requests” section, where customers can order red-carpet models or more exclusive styles seen on celebrities or in magazines. In addition, there is a bridal section, which includes a made-to-order selection. Zanotti’s new line of jewelry, launched during Milan Fashion Week, is also available on the site…

“Last year, our online business was the only one that did not suffer,” said Zanotti, noting it grew 30 percent. Online sales account for 15 percent of the company’s revenues, which last year reached 80 million euros, or $112 million at average exchange for the period.

“It’s a new, dynamic way to distribute and communicate, and it’s also risky, because we produce most of the products even before they are online,” said Zanotti. “However, we’ve seen that customers are more interested in purchasing the very exclusive pieces, the super-special, nonaverage ones.” A flat and a bag from the Web-only collection are priced at $595 and $1,375, respectively. A studded bracelet retails at $350. “We’ve always done jeweled footwear and we translated this knowhow to these new accessories,” said Zanotti, noting the jewelry is made in-house.

Model: | Anja Rubik |   —————  Photographers: | Inez & Vinoodh|

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