H&M Divided ‘Urban Vibes’ Collection — Brand New

The wait is over darlings! Finally we are able to see an almost complete look at the exclusive Lanvin x H&M collection! The anticipation is growing stronger. The collection definitely echoes the aesthetic of the luxury label full of ruffles, frills, bold colors and floral print and other ultra feminine details.

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The countdown for the heavily anticipated Lanvin for H&M collection is slowly upon lovelies! Aren’t you excited? As if the anticipation couldn’t be any stronger, the internet was set a blaze today with the release of the official ad campaign photo of the exclusive collaboration.  The high fashion ad features an eclectic mix of models including: Natasha Poly, Hannelore Knuts, Jane Schmitt and Tati Collitar and clearly offers dresses that are very reminiscent of runway looks from past seasons (spring 2009, fall 2008 etc.) of the esteemed fashion house. This is clearly shaping up to be the best H&M designer collaboration to date. I am honestly lusting over all four pieces presented so far but my favorite would have to be the one shoulder bubble sleeve cocktail dress which takes me back to one of my favorite Lanvin collections – Spring 2009. The Lanvin for H&M collection will arrive in stores on November 23!

H&M Fashion Against Aids Campaign 2010

Every year I look forward to H&M’s Fashion Against Aids Campaign. I’m beyond excited that for this year’s campaign, they are switching the style up and producing a full fledged clothing and accessories collection as opposed to their normal t-shirts for awareness. It’s appropriately titled “The Festival Collection”.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design.

Can I just say now that I want everything? Take a look at the ad campaign below + some of my favorite pieces from the collection. The exclusive collection will be available in select H&M stores on May 20th.

H&M are launching a seven-piece collection of skincare essentials, with organic ingredients that have been certified by Ecocert. The line has recyclable packaging and includes a shower gel, body lotion, body scrub, lip balm and hand cream, as well as an organic cotton toilet bag and make-up bag.

Sonia Rykiel for H&M Knitwear Collection :: Available on February 20th

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