H&M Divided ‘Urban Vibes’ Collection — Brand New

The wait is over darlings! Finally we are able to see an almost complete look at the exclusive Lanvin x H&M collection! The anticipation is growing stronger. The collection definitely echoes the aesthetic of the luxury label full of ruffles, frills, bold colors and floral print and other ultra feminine details.

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The countdown for the heavily anticipated Lanvin for H&M collection is slowly upon lovelies! Aren’t you excited? As if the anticipation couldn’t be any stronger, the internet was set a blaze today with the release of the official ad campaign photo of the exclusive collaboration.  The high fashion ad features an eclectic mix of models including: Natasha Poly, Hannelore Knuts, Jane Schmitt and Tati Collitar and clearly offers dresses that are very reminiscent of runway looks from past seasons (spring 2009, fall 2008 etc.) of the esteemed fashion house. This is clearly shaping up to be the best H&M designer collaboration to date. I am honestly lusting over all four pieces presented so far but my favorite would have to be the one shoulder bubble sleeve cocktail dress which takes me back to one of my favorite Lanvin collections – Spring 2009. The Lanvin for H&M collection will arrive in stores on November 23!

H&M Fashion Against Aids Campaign 2010

Every year I look forward to H&M’s Fashion Against Aids Campaign. I’m beyond excited that for this year’s campaign, they are switching the style up and producing a full fledged clothing and accessories collection as opposed to their normal t-shirts for awareness. It’s appropriately titled “The Festival Collection”.

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection,” says Ann-Sofie Johansson, H&M’s head of design.

Can I just say now that I want everything? Take a look at the ad campaign below + some of my favorite pieces from the collection. The exclusive collection will be available in select H&M stores on May 20th.

H&M are launching a seven-piece collection of skincare essentials, with organic ingredients that have been certified by Ecocert. The line has recyclable packaging and includes a shower gel, body lotion, body scrub, lip balm and hand cream, as well as an organic cotton toilet bag and make-up bag.

Sonia Rykiel for H&M Knitwear Collection :: Available on February 20th

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Product Photo Source

Images Source: H&M

A couple weeks ago I posted the preview for Sonia Rykiel’s knitwear collection for H&M. This week we’re presented with more images to lust over from the official ad campaign for the exclusive collection. I am honestly falling in love with each piece that is revealed. I’m saving my coins now for next month! Hopefully I can score a piece or two — especially the red and blush colored knit dresses which are amazing! [featured in the last image] Do you love?

H&M found itself in the fashion news roundup twice this week.  Negative news — Reports came out that they trash unsold merchandise [read the updated story via fashion week daily] causing quite an uproar with fans of the retailer and the like. But, H&M quickly abolished  those accusations stating the merchandise that the NY Times discovered was already damaged and unable to be sold. Aha! Case closed?

Now onto on the positive and more fashionable side of things, H&M still managed to muster quite the buzz surrounding their new ‘Garden Collection’ — get this, made of recycled and organic materials. Oh, the irony..it’s too much! Nevertheless, the spring collection is simply divine and it lives up to its inspiration. Can I please have one of every dress? Especially the red rosette mini dress — which seems to be a popular favorite thus far! What are you thoughts darlings? Do you love?

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Read more about H&M’s spring 2010 collection via their official press release:

Romantic, exotic, glamorous or abstract: this spring’s floral patterns provide an injection of creativity and a love of fashion into your wardrobe. The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.

This spring’s bright and flowery fashions can update and rejuvenate your wardrobe and offer a modern, sustainable look whatever your personal style. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.

Source: H&M

The ever so lovely Sonia Rykiel is gearing up for her second collection for retailer H&M. Taking a turn from the dainty lingerie from the first collection, Sonia will release a chic knitwear collection for us to lust over. The exclusive knitwear collection is composed mostly of boldly colored striped sweaters [both fitted and oversized] as well as mini skirts, shorts and dresses. The collection will enter stores on February 20, 2010. Are you excited?

H&M never disappoints me when it comes to their new look books. Their new spring 2010 look book is with no exception. The clothing is divine and clearly all about construction – draping, ruching and cinching! Loving that gray blazer. The accessories are equally amazing — the wooden earrings and necklace, I need those in my life – pronto! What do you think lovies? Do you love what you see?