Major Bite: H&M The Garden Collection // Spring 2010

H&M found itself in the fashion news roundup twice this week. Negative news — Reports came out that they trash unsold merchandise [read the updated story via fashion week daily] causing quite an uproar with fans of the retailer and the like. But, H&M quickly abolished those accusations stating the merchandise that the NY Times discovered was already damaged and unable to be sold. Aha! Case closed?
Now onto on the positive and more fashionable side of things, H&M still managed to muster quite the buzz surrounding their new ‘Garden Collection’ — get this, made of recycled and organic materials. Oh, the irony..it’s too much! Nevertheless, the spring collection is simply divine and it lives up to its inspiration. Can I please have one of every dress? Especially the red rosette mini dress — which seems to be a popular favorite thus far! What are you thoughts darlings? Do you love?
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Read more about H&M’s spring 2010 collection via their official press release:
Romantic, exotic, glamorous or abstract: this spring’s floral patterns provide an injection of creativity and a love of fashion into your wardrobe. The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.
This spring’s bright and flowery fashions can update and rejuvenate your wardrobe and offer a modern, sustainable look whatever your personal style. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.


Source: H&M
January 9, 2010 No Comments
Major Bite: Spring 2010 AD Campaigns [Previews, Part II]

Yves Saint Laurent Spring 2010
Natalia Vodianova as shot by Inez & Vinoodh.

Givenchy Spring 2010
Natalia Vodianova & Mariacarla Boscono as shot by Mert & Marcus.

Mulberry Spring 2010
Sasha Pivovarova & Viktoriya Sasonkina

Versace Spring 2010
Georgia May Jagger as shot by Mario Testino.
December 29, 2009 No Comments
Photo Bytes: Run of Show Spring 2010 Fashion, W Magazine





How fantastic are these photos? It’s like one huge fashion daydream. All your favorite collections from Spring 2010 revisited and fused together, courtesy of W Magazine. The spread was shot by photographer Craig McDean and styled by Alex White.
source: W Magazine
December 23, 2009 No Comments
Major Bite: Spring 2010 AD Campaigns [Previews]

Lanvin Spring 2010
Jamie B as shot by Steven Meisel

Dolce & Gabbana Spring 2010
Madonna as shot by Steven Klein

Valentino Spring 2010
Dree Hemingway as shot by Mert Alas and Marcus Piggott

Louis Vuitton Spring 2010
Lara Stone as shot by Steven Meisel

Gucci Spring 2010
Natasha Poly as shot by Mert Alas and Marcus Piggott
December 20, 2009 No Comments
Major Bite: H&M Spring 2010 Look Book

H&M never disappoints me when it comes to their new look books. Their new spring 2010 look book is with no exception. The clothing is divine and clearly all about construction – draping, ruching and cinching! Loving that gray blazer. The accessories are equally amazing — the wooden earrings and necklace, I need those in my life – pronto! What do you think lovies? Do you love what you see?



December 5, 2009 No Comments
New York Fashion Week Spring 2010: My Favorite Collections (Part I)

Thakoon Spring 2010 Collection
As you know, New York Fashion Week Spring 2010 has come and gone as of Wednesday. Trying to keep up with all the shows and coverage was definitely a challenge as usual, and that was just following online! I can only imagine trying to keep up to speed at the tents. Februray 2010, hopefully I will know first hand [crossed fingers]. At any rate, as New York Fashion Week has just concluded, London Fashion Week is right on its coattails as it begun yesterday. And to what I’m hearing, on a fantastic start. Before I start with the LFW coverage I just want to share quickly my favorite collections from NYFW. I will also post my favorite accessories from all of the shows. The shoes were unbelievable this season! What were your favorites?

Rachel Roy Spring 2010 Collection

Doo.Ri Spring 2010 Collection

Tibi Spring 2010 Collection
September 19, 2009 No Comments














