Fashion News: Rihanna Named The New Creative Director of Puma

16th December 2014


The one and only Rihanna (but we prefer Bad Gal RiRi) has just added another notch under her belt. Rihanna has just been named the new creative director for activewear brand Puma for a multi-year partnership, as reported today by WWD.

The pop star and fashion icon will take on responsibilities is overseeing the footwear brand’s women’s line – which includes clothing and shoes.

Rihanna will also star in the fall 2015 ad campaign and act as one of its global brand ambassadors alongside Jamaican track star sensation Usain Bolt and Argentine soccer player Sergio Agüero. Love!

Are you excited for this collaboration?